Monthly Archives: February 2010

Feeling Blue

The Preserve
Bedroom Before
Bedroom After
Bath with Target Accessories

Earlier this year Pantone named blue, or turquoise to be exact the color of the year. I’m wondering if the winter Olympic committee had consulted with them because blue is definitely a color we are seeing a lot of as we watch the winter games. I love the shades of blue and green that were chosen for the Olympics -it just goes to show how much of a difference the right colors can make in the appearance of an event, branding campaign or even a room. Using navy vs. aqua on a wall makes all the difference, even though they are both blue.
@home Builders hired The Home Idea Factory to merchandise a new model for them, and shades of blue were used in various rooms. This home was around the corner from the previous model which was in different colors, but the challenge was to use as much from the old model in the new one to keep costs down. Everything from the old bedroom was recycled in the new one but we added new bedding and headboards. The kids bath was merchandised with accessories from Target that were on trend and budget conscious. Buyers could actually go out and buy the items they saw and fell in love with in the model home. This new model home has character and personality and lookers became buyers – a community which only sold a few homes a year had 8 sales in snowy November and they now have a waiting list for the next phase.
Color  can affect your mood, and happy colors create happy customers.

Falling in Love

Using color is one of the least expensive, most terrifying but also most rewarding ways to change a room. When I’m designing a new model home most builders will encourage me to use memorable colors, but when they first paint the room and see it without any accessories or furniture I often get a call wondering if they have the right information.
These rooms are a perfect example. You can imagine the call the builder got from the superintendent the first time they saw these! This is a model for Canoa Homes in Tucson, and they trusted me enough to wait and see what happened. This is also a great example of designing for your buyer, not yourself – we were targeting families with school age children. A Lifestylist targets in on what the buyer is really looking for, even when they may not realize it themselves.Once we had a few families go through the home we found that almost every female from 2 – 50 wanted that room with those paint colors. It was something the buyer might not have been brave enough to try on their own, but when they saw it completed they loved it.
This is also a great example of Partnership Merchandising. The Home Idea Factory had a great relationship with Home Interiors and Gifts – a direct sell company that we had done styling and product development with. Many of the accessories and “wallies” – the decals on the bath wall – we theirs and we identified them as such so buyers could reproduce what they saw in the room at a price they could afford. The bedding was from Bombay and the furniture from Ashley so all could be bought at local stores or from a Home Interiors and Gifts consultant.
Let your child have a say in what they want their room to look like. It might not be a color you would chose or a style you would like but by letting them be a part of the decorating decision they’ll take ownership of their decisions and be even more proud of what they accomplished.
Happy Valentines Day from all of us at The Home Idea Factory!

Night Lights

What a crazy week in Dallas! This town is all about the NBA All Star Game which is this weekend, but mother nature decided to steal the show and dusted us with over a ft. of snow!

The is the largest amount we ever had so we decided to take advantage of it and declared a snow day. The Lifestylists were all out playing in it trying to outdo each other with snowball fights and snow sculptures and when it got dark out I realized I had the opportunity of a lifetime to get some really unique shots of the Home Idea Factory. Fortunately I share the factory with the very talented Lisa Stewart of L.a.S. Photography and we headed out to see what we could find. After she used her magic and skills I love what we ended up with, and to me these really capture the personality of what The Home Idea Factory is all about – Your Life. Your Style. Your Way.

Dallas Model Homes

Lifestylist Design has worked on model homes from coast to coast, but one of the things we pride ourselves on is that we are very selective about which clients we work with. Customer service is a priority and I’ll only take on clients that I can give my full attention to and become a part of their team. Because of this philosophy I couldn’t be more proud of every model home that we do.
We have finally found the perfect client in the Dallas/Ft. Worth area and our partnership has begun! This client thinks “out of the box” and is really listening to what the buyer wants. We all say we do, but this builder is actually doing it. They have been waiting in the wings doing their research and homework, but finally the first four homes are under construction! Our new model will be opening up in the Spring at a grand opening that’s going to be a lot of fun. That’s all I can tell you right now, but if you want more information feel free to contact us directly at: answers@lifestylist.com
Are you looking for a lifestylist design approach that creates models that truly sell homes? We’d love to talk to you and explain the Lifestylist difference.

Window Dressings

Window treatments are something that is needed in every home, but few people know where to find the right treatments for their needs at a cost that they can afford.
Great news! This is a design area that had become much more affordable in the past few years, and now you can get beautiful treatments without breaking the bank. One of my favorite sources is Country Curtains. The name is deceiving – much of what they offer really isn’t “country” but styles that would fit in any decor. their fabrics and colors are also very on-trend and I’ve used them in many of the model home interiors that I’ve done recently as well as the Homearama House for @home Builders in Rochester, NY. They have stores around the country, but you can also purchase them on their website or from their catalog. One of the services that help take the guesswork out of finding the right treatment for your home is that they will send you swatches of the actual fabrics at no charge, and they also offer suggestions of Sherwin Williams paints that coordinate.
JC Penney is another favorite, and you can’t beat the quality or price. A great service is that they use different color pallettes every season and you can find coordinating linens, towels, bath accessories – you name it – that making your decorating decisions stress free.
Whatever your price range or style is, now you can do it your self from the comfort of your new home.